Importance of Search Engine Optimization

Having a web site is not just a commodity for businesses nowadays, but a must. A company or a professional without a web site is like a salesman without his business card. The website needs to be your profile and face of your company. Once you have done a website, you   obviously need some visitors to the site so that you can get some clients or sell your products. So what options do you have to bring in those visitors? How do you get ranking high on Google? The answer is - an effective SEO provider can offer you the same.

SEO (Search Engine Optimization) is a way of ensuring your website appears high in the search engine results. Most people never look beyond first page of the Google and over 40% only click on the top 3 results. An effective SEO guarantees your business that your site will show up in the first page. That means if it listed in first page, you are more likely to gain that new customer or client. Even if there are bigger names out there, you can beat them in Search engine rankings by an effective SEO.

SEO helps visitors find their website using the targeted keywords and phrases that best describe your business products and services

What matters most in Search Engine?
1. Which websites link to you
2. Number of websites linking to you
3. Google Page Rank (PR) of the website linking to you
4. Anchor text used in the link linking to you
5. Number & type of links linking to the website links to you
6. Whether or not the websites linking to you are deemed by Google as authority website

For more reading you can have a look at the article

The Ultimate List of Reasons Why You Need Search Engine Optimization