Saturday, June 13, 2015

Marketing :

Marketing:
Marketing is the way companies interact with consumers to create relationships that are beneficial to both parties. Businesses use marketing to identify their audience before advertising to them. Today, this is most visible through social media interactions and contests.Marketing is based on thinking about the business in terms of customer needs and their satisfaction.

global marketing:
The process of conceptualizing and then conveying a final product or service worldwide with the hopes of reaching the international marketing community. Proper global marketing has the ability to catapult a company to the next level, if they do it correctly.

Marketing Strategy :
An organization's strategy that combines all of its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the right product mix in order to achieve the maximum profit potential and sustain the business. The marketing strategy is the foundation of a marketing plan.

Market orientation
A business approach or philosophy that focuses on identifying and meeting the stated or hidden needs or wants of customers. See also product orientation and sales orientation.

Market equilibrium
A situation in which the supply of an item is exactly equal to its demand. Since there is neither surplus nor shortage in the market, price tends to remain stable in this situation.

Market dynamics
Interaction between forces of demand and supply and the pricing signals they generate. In most free (open) markets any significant part of market dynamics is beyond the control of any firm or group.

Market ecology
Cumulative effect of cultural, economic, political, social, and technological environments on a firm's plans, policies, and strategies.

Market efficiency
Measure of the availability (to all participants in a market) of the information that provides maximum opportunities to buyers and sellers to effect transactions with minimum transaction costs.

Market entry
Activities associated with bringing a product or service to a targeted market. During the planning stage, a company will consider the barriers to entry, the costs of marketing, sales and delivery, and the expected outcome of entering the market.

Market follower
A company that allows other more dominant firms to lead the way within the marketplace that it does business in.

Market growth
An increase in the demand for a particular product or service over time. Market growth can be slow if consumers do not adopt a high demand or rapid if consumers find the product or service useful for the price level.

Market forces
Forces of demand and supply representing the aggregate influence of self-interested buyers and sellers on price and quantity of the goods and services offered in a market. In general, excess demand causes prices and quantity of supply to rise, and excess supply causes them to fall.

No comments:

Post a Comment